I have a long history in the “car business” and extensive training in web development and search engine optimization. I am an editor for the Open Directory Project as well. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web.
The internet is more sophisticated than it has ever been! Think about it… when you are looking for something, or want to know about something or someone, what do you do? If you are like most people, you will type your question (or query) into a search bar. That is what buyers are doing as well.
My business is SEO (Search Engine Optimization) for car dealers’ vehicle listings. I optimize vehicle listing to appear in a variety of search queries, the same type of queries that I’ve heard thousands of times from thousands of buyers during the 20+ years that I sold cars and managed car lots.
If you’ve spent any time in the car business, you probably know the value of advertising. I do! I’ve also learned that advertising vehicles on Cars.com or Autotrader.com is not in the best interest of any car dealer. Ten years ago either cars.com or autotrader.com was “The best deal in town” but in the last few years Google has become much more sophisticated and people have learned, that when they want to find something, all they need to do (and usually the first thing that they do) is to type what they are looking for into a Google search.
This is where we come in!
Internet Auto Sales SEO (search engine optimization) is the answer.
Let’s face it, the majority of your traffic is coming from less than 100 miles of your store and over 90% of the car buyers today are searching the internet for what they want long before they ever show up on a car lot.
When a customer shows up and walks straight to the vehicle that they want, I know from my experience selling cars, that this is likely a match made in heaven. Most buyers that walk straight to a vehicle on your lot are doing it because that customer has seen your vehicle already. With aggressive SEO techniques, you will get more buyers who know that what you have for sale is what they want.
Shoppers start their buying cycle for cars on-line
With so many shoppers starting their buying cycle online (predominantly on Google), it’s not far-fetched to think the consumers are going to stay within the Google platform (if they are finding what they want). Google is typically clean and uncluttered. Without a doubt, if your car listings are going to show up in a Google search, you will need on-going SEO.
For a fraction of what you will spend on Cars.com or Autotrader.com, I can get your cars on the first page of Google!
Contact Us Today! Get your cars in front of the buyers that are looking!